With the growing rate of health-consciousness, consumers are now shifting even faster towards seeking out food and drink products that contain natural fruit rather than synthetic drinks containing artificial flavours, colours and sweeteners.
This drive towards more natural food and drink products is expected to continue to grow over the years to come with sales increasing year on year in products containing fruit puree as a leading ingredient.
Fruit puree versatility
The added value of fruit puree lays in its versatility. It is widely used in food products such as cheesecakes, mousses, jams and syrups. Fruit puree can be mixed with fresh fruit juices, milk and other drinks to create a range of uniquely flavoured ready-to-drink beverages.
More food and drink manufacturers than ever before are turning to fruit puree as a flexible ingredient to improve flavours, textures and colours as well as to replace artificial sweeteners and sugar syrups in products where consumers are demanding more natural ingredients to sweeten their products.
Also, because there is more demand coming from consumers for their food and drink products to deliver benefits such as highly prized nutritional properties, it is expected that the growth of the fruit puree market will continue to increase over the next decade by around 6%, so now is a good time to be investing in new product ingredient development that includes natural fruit puree.
Fruit puree market study
According to recent research, the drink industry currently holds the highest volume share of the market at 29% in 2020, because of their increasing use of fruit puree ingredients to boost the nutritional content and enrich the flavour of their drink ranges.
The use of fruit puree ingredients is expected to add significant value to food and drink manufacturers product ranges owing to increasing demand from consumers for minimally processed, chemical-free products with no artificial ingredients.
The most popular fruit puree is currently apple, which holds around one-fourth of fruit puree production.
One of the leading sectors for fruit puree use is the baby food sector, which is expected to grow with parents actively wanting to feed their children with wholesome, easy to digest and healthy ingredients available.
It is also expected that the dairy industry will steadily increase its use of fruit puree ingredients due to the increased demand for healthy, natural ingredients that also deliver great sensory taste and levels of flavour.
JC Dudley fruit puree supplier
With so many more manufacturers engaging their product development teams in creating new fruit puree-containing products to meet increasing consumer demand, it can be difficult for food and drink businesses to know where to obtain a reliable source of high-quality, natural fruit purees to meet their needs.
JC Dudley is the go-to company for commercial food and drinks manufacturers for innovative, high-quality, reliable and sustainable fruit puree supplies. We only source premium fruit products from our trusted, long-standing national and international network partners.
Why not take a look at our long list of high-quality, sustainably sourced, natural fruit puree flavours. We are sure there will be something on our list that will help you create uniquely flavoured, nutrient-rich and delicious products.
Do not hesitate to contact our friendly team if you would like to discuss your fruit puree supplier needs.