Juices are enjoying a faster sales growth than any other food and drink sector in the UK, while at the same time sales of beer are experiencing a slump in sales.
The popularity of fruit juice drinks has risen due to the desire for more healthy drinks. Sales of fruit and vegetable juices have risen by 17% since 2018, according to Santander’s analysis of the latest ONS Prodcom data.
The younger generation is driving the increasing demand for juice drinks with more than half of 16-24-year-olds drinking juice drinks at least once a day, with smoothie sales rising the fastest. According to sales data, people spent £112m on smoothies alone in 2018, and smoothie sales are still on the rise today.
Reliable juice supplier
With the sales of beer dropping in the UK to their lowest level in ten years, many drinks manufacturers are responding to changing tastes and demands for healthy drink alternatives.
Food and drink remain the largest UK manufacturing sector, reporting sales of over £71.8bn each year, and the UK is widely seen as a global leader in new food and drink product innovation.
With these huge shifts in consumer buying habits and a growing interest from the younger generation for vegan food and drink alternatives and more people following healthy juice and smoothie diets, many traditional foods and drink manufacturers are now switching their production towards products with more fruit-based ingredients, including the development of new fruit and vegetable juice drink ranges.
With manufacturers needing to respond quicker than ever to create and develop new products to meet with customer demand, sourcing their ingredients through a reliable juice supplier is critical.
JC Dudley is well-positioned to help food and drink manufacturers with our reliable, high-quality and sustainability sourced fruit and vegetable juice products through our network of long-term international growers and business partners.
Fruit juice concentrates
JC Dudley supplies a range of fruit and vegetable juices including fruit concentrates. Fruit concentrate is made by squeezing fresh fruit into juice, usually by a method of crushing the juice or by low-temperature vacuum concentration, and then evaporating out part of the water content of the fruit juice leaving behind a concentrated juice.
The fruit and vegetable juice concentrate market is expected to continue to grow due to the rising demand for healthy food and drink products but also growing concerns about food safety.
From a manufacturers point of view, it is cheaper to purchase and transport juice concentrates than fresh juice. Also, it is much more convenient to transport and handle juice concentrates because of the reduced weight and the way they are packaged.
With more consumers looking to buy healthy non-alcoholic drinks, the pressure on soft drink producers to source high quality and unadulterated fruit and vegetable juice concentrate has never been greater. This growing demand is expected to promote the growth of the juice market, making it even more important to establish a good working relationship with a reliable and trustworthy juice supplier, such as JC Dudley.
If you are looking for a sustainable supply of NFC fruit juices, we can supply you with everything from apple, orange and grape, to more unusual flavours such as chokeberry, goji and yuzu.
We supply a wide range of fruit juice concentrates as well as ready-prepared fruit purees and vegetable juices and purees.
Do not hesitate to get in touch with our friendly team to discuss your juice supplier needs. We are here to help!