As with most seasonal food and drink products, we are used to anticipating trends in the consumer market as well as understanding how demand for seasonal fruit products peak due to their availability and ripeness.
Consumers are becoming more aware of the food and drink they consume and understand that seasonal fruits hold their own beneficial properties, such as watermelon with its high water content which is very refreshing during the warm summer months.
With winter brings chilly temperatures and a rise in viruses such as coughs, colds and flu. Consumers will turn to natural seasonal fruit products in winter for their health properties, especially those with a high Vitamin C content to help boost their immune system.
Consumer demand during winter sees a steep rise in sales for Vitamin C containing fruits such as orange, sweet-lime, guava, kiwi, and more. But a fruit concentrate that is rising in popularity right now and which is expected to have the biggest rise in sales this decade is pomegranate juice. Pomegranate fruit and juice has been found to be especially beneficial for pregnant women.
Pomegranate juice is good for pregnancy
Pomegranates are a rich source of iron, which helps to prevent iron-deficiency in expectant mothers. Doctors recommend that, during pregnancy, it is very helpful to increase haemoglobin levels and drinking pomegranate juice is a great way to do this.
Pomegranate fruit and its juice is rich in natural fruit fibre which helps to keep you regular and free from constipation. The juice is also a valuable ingredient in many ready-made fruit juice drinks and smoothies.
The fruit juice has a unique and refreshing flavour that compliments many different fruit combinations so is worth considering if you are a drinks manufacturer always looking for new, innovative fruit-based ingredients for your drink range.
Pomegranate juice market set to explode
According to research analysis from AMA Research & Media LLP, the pomegranate juice market is set to explode again.The latest report available at Advance Market Analytics shows that there is an expected growth in consumer demand in the coming years for this unique fruit juice.
You can get a sample of the AMA report here.
For a food or drink manufacturer looking to expand their range of flavours or are working on introducing new, healthier fruit concentrate ingredients to reduce the added sugar content of their existing range then fruit concentrates are the way to go.
Pomegranate juice is expected to become increasingly popular with consumers this year and the fruit concentrate we offer at JC Dudley is of a very highquality and versatile. Our sustainably sourced pomegranate fruit concentrate can be used to make juice drinks and also in dairy and bakery goods as a concentrate.
The popularity of pomegranate juice is quickly expanding again in all regions of the UK and Europe, with the largest demand being driven by middle class and wealthy consumers, as well as those with a rising disposable income in emerging countries, according to the AMA research report. Women tend to like the taste of pomegranate juice more when compared to men.
You can take a look at our full range of fruit concentrates available, or feel free to contact our friendly team at JC Dudley to discuss your fruit concentrate supplier needs. We are here to help!