For the whole month of September, the Soil Association is running a promotion to help raise the profile of Organically grown food throughout the UK. The campaign is especially geared up to highlight and appreciate the hard work and contributions made by Organic farmers and producers to deliver their goods – just as they should be!
Organic September will help to raise the awareness of organic foods and help consumers to recognise Organic products by identifying the Organic symbol used and displayed when on sale. This shows shoppers which products have been produced with the highest of standards and are using ingredients grown with fewer artificial additives, preservatives and pesticides.
Sourcing Organic produce
JC Dudley ensures that you can work with a juice supplier that selects Organic produce direct from trusted sources. We understand that for your juice product to be allowed to be labelled as Organic, it must meet with a very strict set of standards to meet with labelling laws. This means that the factories we work with to source our Organic juices comply with current European laws for Organic standards, and are inspected at least once per year to ensure they meet all requirements.
Organic September also aims to encourage consumers to eat Organic for the whole month. This can be very beneficial to their general health and well-being, and as a result many consumers choose to keep on buying Organic products over their usual conventional choices.
The Soil Association have taken a very proactive approach to Organic September and offers a complete toolkit of useful materials to help retailers to join in with the month-long promotion. The toolkit is available in both print and digital versions for download from their website.
Organic September Saturday
On the 15th September, 'Organic September Saturday' will be happening. This is the day that hundreds of independent retailers across the UK will be throwing open their doors to showcase their ranges of Organic goods. Lots of shops are planning to hold special events, including live cookery demonstrations, fun competitions and free product sampling, as well as in-store discounts for purchases made on that day or for certain Organic products and ranges.
Are you taking part in Organic September Saturday?
According to data collected by Nielsen Scantrack on behalf of the Soil Association, Organic September 2017 saw a sales growth of 7.1% during the weeks running up to the 30th September. Each year the promotion is growing and the word is spreading with more retailers keen to get onboard.
More consumers are willing to try going Organic because of the positive effect that Organic September has on them and the increased media coverage the event gets each year.
If you are planning on taking part in Organic September this year, then why not get in contact with us as soon as possible to ensure you favourite Organic juice supplier can deliver your Organic raw materials and ingredients in time for your Organic promotion.